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Advertising
21
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Consumer behaviour
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13
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9
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Carlson, Les
41
Gupta, Aditya
31
Raymond, Mary Anne
15
Hopkins, Christopher D.
11
Mohan, M. P. Ram
10
Gentry, James W.
5
Eilert, Meike
4
Harrison, Robert L.
4
Laczniak, Russell N.
4
Shanahan, Kevin J.
4
Stafford, Marla Royne
4
Badrinarayanan, Vishag
3
Grewal, Rajdeep
3
Grove, Stephen J.
3
Kumar, Alok
3
Polonsky, Michael Jay
3
Rifon, Nora J.
3
Armstrong, J. Scott
2
Blackford, Benjamin J.
2
Fowler, Jie G.
2
Kapelianis, Dimitri
2
Lilien, Gary L.
2
Mikeska, Jessica
2
Moore, Jesse N.
2
Polonsky, Michael J.
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Prothero, Andrea
2
Saboo, Alok
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Snyder, Wally
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Venkitesh, Vijay V.
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Walker, Doug
2
Zeiss, Jessica
2
Anderson, Sidney T.
1
Anne Raymond, Mary
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Banerji, Ishani
1
Bhandar, Rishi
1
Brocato, E. Deanne
1
Chaker, Nawar N.
1
Chaudhuri, Himadri Roy
1
Choi, Jayoung
1
Choi, Yunsik
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Working paper / Indian Institute of Management, Ahmedabad
8
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of current issues and research in advertising : JCIRA
2
Journal of internet commerce
2
Journal of macromarketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of personal selling & sales management : JPSSM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
New directions in international advertising research
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Health marketing quarterly
1
IIM Ahmedabad Working Paper Series WP 2022-04-01
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Macromarketing - a global focus ; Vol. 1
1
Marketing accountability for marketing and non-marketing outcomes
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
Transformation of services marketing
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ECONIS (ZBW)
OLC EcoSci
50
Other ZBW resources
11
RePEc
7
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1
Educating students to give them a sustainable competitive advantage
Hopkins, Christopher D.
;
Raymond, Mary Anne
;
Carlson, Les
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010217782
Saved in:
2
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
3
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
4
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
5
Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe
Raymond, Mary Anne
;
Lim, Jong Won
- In:
New directions in international advertising research
,
(pp. 101-118)
.
2002
Persistent link: https://www.econbiz.de/10001785303
Saved in:
6
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
7
Perceptions of factors driving success for multinational professional services firms in Korea
Raymond, Mary Anne
;
Mittelstaedt, John D.
- In:
Asian dimensions of services marketing
,
(pp. 23-41)
.
2002
Persistent link: https://www.econbiz.de/10001690233
Saved in:
8
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.
;
Jones, Scott A.
;
Pickett, Gregory
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
Saved in:
9
Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.
;
Grove, Stephen J.
;
Raymond, …
- In:
Journal of internet commerce
8
(
2009
)
1/2
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003926386
Saved in:
10
A multi-method investigation of consumer response to marketing activities during life transitions
Hopkins, Christopher D.
;
Wood, Chales
;
Siemens, Jennifer
; …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010254009
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