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Gaming and luxury brands : love and hate

Guzzetti, Alice; Crespi, Roberta; Atwal, Glyn - In: The journal of business strategy 45 (2024) 3, pp. 206-213

Persistent link: https://www.econbiz.de/10015056011

Gamification and mobile marketing effectiveness

Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36

Persistent link: https://www.econbiz.de/10011489465

Gamification myopia : satiation effects in gamified activities

Hammedi, Wafa; Leclercq, Thomas; Steils, Nadia - In: Journal of service research 27 (2024) 2, pp. 213-230

Persistent link: https://www.econbiz.de/10014580421

Tourists as mobile gamers : gamification for tourism marketing

Xu, Feifei; Tian, Feng; Buhalis, Dimitrios; Weber, Jessika - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1124-1142

Persistent link: https://www.econbiz.de/10011627476

Using gamification for improving time reporting

Marques, Rita; Henriques, Bruno; Silva, Miguel Mira da; … - In: International journal of business information systems : … 49 (2025) 1, pp. 25-45

Persistent link: https://www.econbiz.de/10015409553

Using gamification techniques to enable Generation Z's propensity to do good

Conlin, Ronald P.; Santana, Samantha - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 553-571

Persistent link: https://www.econbiz.de/10013465721

The impact of gamification on Slovenian consumers’ online shopping

Faganel, Armand; Pačarić, Filip; Rižnar, Igor - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-22

Gamification involves integrating game mechanics into non-game environments such as business intranets, online …, and other stakeholders, fostering collaboration, sharing, and interaction. Gamification is a relatively unfamiliar term in … Slovenia. The objective of this study is to investigate the influence of gamification on Slovenian consumers, specifically how …

Persistent link: https://www.econbiz.de/10014558869

Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea

Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - In: Tourism economics : the business and finance of tourism … 31 (2025) 2, pp. 359-378

Persistent link: https://www.econbiz.de/10015373283

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - In: Journal of marketing research 62 (2025) 2, pp. 249-273

Persistent link: https://www.econbiz.de/10015374350

Gamification for sustainable consumption : a state-of-the-art overview and future agenda

Lim, Weng Marc; Das, Manish; Sharma, Wamika; Verma, Aastha - In: Business strategy and the environment 34 (2025) 1, pp. 1510-1549

Persistent link: https://www.econbiz.de/10015357462