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Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce : empirical research in China
Zhang, Depeng; Fu, Lihong; Ma, Jiaxin; Chen, Chunfeng - In: Journal of consumer behaviour 23 (2024) 4, pp. 1995-2008
Persistent link: https://www.econbiz.de/10014633927
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How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng; Li, Zhongxiang; Ma, Jiaxin - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
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User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng; Zhang, Depeng; Lu, Kevin; Wang, Catherine L. - In: The journal of product & brand management 31 (2022) 5, pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
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The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng; Lü, Kevin; Zhang, Depeng - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
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How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng; Zhang, Depeng - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
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Understanding consumers' live-streaming shopping from a benefit-risk perspective
Chen, Chunfeng; Zhang, Depeng - In: The journal of services marketing 37 (2023) 8, pp. 973-988
Persistent link: https://www.econbiz.de/10014333573
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Improving the performance of airport shuttle through demand-responsive service with dynamic fare strategy considering mixed demand
Ma, Jiaxin; Chen, Xumei; Xing, Ziwen; Zhang, Yixin; Yu, Lei - In: Journal of air transport management 112 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014458987