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Role of social connectivity and job engagement in positive change : evidence from the Middle East

Chhajer, Raina; Dutta, Tanusree; Joseph, Thomas - In: International journal of business excellence : IJBEX 28 (2022) 3, pp. 375-396

Persistent link: https://www.econbiz.de/10014234692

Spokesperson effectiveness in B2B advertising : spokesperson characteristics and posture using eye-tracking

Dutta, Tanusree; Roy, Subhadip; Sarkar, Soumya; Nag, Sudipa - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2699-2715

Persistent link: https://www.econbiz.de/10015205299

Neuromarketing and consumer neuroscience : current understanding and the way forward

Agarwal, Sharad; Dutta, Tanusree - In: Decision 42 (2015) 4, pp. 451-456

Persistent link: https://www.econbiz.de/10011530836

Neuromarketing in India : understanding the Indian consumer

Dutta, Tanusree; Mandal, Manas Kumar - 2019

Persistent link: https://www.econbiz.de/10011808787

"Are women their own enemy?" : exploration through implicit association test in the Indian public sector organisations

Ghosh, Anindita; Dutta, Tanusree; Marathe, Gaurav Manohar - In: International journal of Indian culture and business … 19 (2019) 1, pp. 81-102

Persistent link: https://www.econbiz.de/10012135658

Examining the impact of e-retailing convenience dimensions on behavioral intention : the mediating role of satisfaction

Kumar, Rajiv; Sachan, Amit; Dutta, Tanusree - In: Journal of internet commerce 19 (2020) 4, pp. 466-494

Persistent link: https://www.econbiz.de/10012312287

Pattern thinking : understanding the mind of the consumer

Dutta, Tanusree; Sarkar, Soumya - In: Analyzing the strategic role of neuromarketing and …, (pp. 127-145). 2020

Persistent link: https://www.econbiz.de/10012266758

Gratitude as a mechanism to form high-quality connections at work : impact on job performance

Chhajer, Raina; Dutta, Tanusree - In: International journal of Indian culture and business … 22 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012511053

Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets

Banerjee, Arnab; Dutta, Tanusree; Mishra, Aditya Shankar - In: Journal of fashion marketing and management 27 (2023) 4, pp. 612-631

Persistent link: https://www.econbiz.de/10014288992

Neuromarketing in India : understanding the Indian consumer

Dutta, Tanusree; Mandal, Manas Kumar - 2018 - First edition.

chapter 1 Introduction -- chapter 2 Mapping the brain -- chapter 3 Neuromarketing: an emerging interdisciplinary science -- chapter 4 The Indian market and the Indian consumer -- chapter 5 Risk analysis and future implication.

Persistent link: https://www.econbiz.de/10013180366