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Generation, susceptibility, and response regarding negativity : an in-depth analysis on negative online reviews

Colmekcioglu, Nazan; Marvi, Reza; Foroudi, Pantea; … - In: Journal of business research : JBR 153 (2022), pp. 235-250

Persistent link: https://www.econbiz.de/10013534017

Synthesizing the customer experience concept : a multimodularity approach

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: Journal of business research : JBR 167 (2023), pp. 1-26

Persistent link: https://www.econbiz.de/10014383189

Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace

Zha, Dongmei; Foroudi, Pantea; Marvi, Reza - In: Qualitative market research : an international journal 27 (2024) 4, pp. 650-681

Persistent link: https://www.econbiz.de/10015324674

A brief history of service innovation : the evolution of past, present, and future of service innovation

Marvi, Reza; Mahavarpour, Nasrin; Foroudi, Pantea - In: Journal of business research : JBR 160 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014299256

Embracing the paradox of customer experiences in the hospitality and tourism industry

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: International journal of management reviews 26 (2024) 2, pp. 163-186

Persistent link: https://www.econbiz.de/10014532060

The gloom of the COVID-19 shock in the hospitality industry : a study of consumer risk perception and adaptive belief in the dark cloud of a pandemic

Foroudi, Pantea; Tabaghdehi, S. Asieh H.; Marvi, Reza - In: International journal of hospitality management 92 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012425708

An assessment of customer experience concept : looking back to move forward

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022

Persistent link: https://www.econbiz.de/10012609400

Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context

Foroudi, Pantea; Marvi, Reza; Izadi, Javad Z. D.; … - In: Building corporate identity, image and reputation in …, (pp. 365-400). 2022

Persistent link: https://www.econbiz.de/10012609406

Intellectual evolution of social innovation : a bibliometric analysis and avenues for future research trends

Foroudi, Pantea; Akarsu, Tugra Nazlil; Marvi, Reza; … - In: Industrial marketing management : the international … 93 (2021), pp. 446-465

Persistent link: https://www.econbiz.de/10012501930

Chapter 8 Against the Odds: Consequences of Social Media in B2B and B2C

Foroudi, Pantea; Marvi, Reza; Foroudi, Mohammad M.; … - In: Beyond Multi-Channel Marketing : Critical Issues in …, (pp. 163-189). 2020

Finding an efficient way for enhancing brand reputation by using social media among customers and business partners has long been the main purpose of every business. However, due to micro and macro changes in the business field, strategies to find a way to improve brand reputation with business...

Persistent link: https://www.econbiz.de/10015089483