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Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022
Persistent link: https://www.econbiz.de/10012609379
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022
Persistent link: https://www.econbiz.de/10012609400
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Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi - In: Journal of business research : JBR 117 (2020), pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
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Synthesizing the customer experience concept : a multimodularity approach
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: Journal of business research : JBR 167 (2023), pp. 1-26
Persistent link: https://www.econbiz.de/10014383189
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Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace
Zha, Dongmei; Foroudi, Pantea; Marvi, Reza - In: Qualitative market research : an international journal 27 (2024) 4, pp. 650-681
Persistent link: https://www.econbiz.de/10015324674
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Embracing the paradox of customer experiences in the hospitality and tourism industry
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: International journal of management reviews 26 (2024) 2, pp. 163-186
Persistent link: https://www.econbiz.de/10014532060