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Social media usage behaviour of students in Finland and Germany and its marketing implications

Schlich, Axel - 2011

-generated information consumed everyday over the internet may not have surprised visionaries like Marshall McLuhan. Nevertheless, now that … media usage behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the … enough for marketers to no longer believe in social media marketing? Probably not, because structural changes in the media …

Persistent link: https://www.econbiz.de/10011304552

Is self-regulation sufficient? Case of the German transparency code

Buske, Kristin; Jentzsch, Stefan; Bechter, Clemens - In: Administrative Sciences 6 (2016) 1, pp. 1-12

may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …

Persistent link: https://www.econbiz.de/10012611901

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967

Der Umgang kleiner und mittlerer Unternehmen mit den demografischen Herausforderungen: Eine Trendstudie

Kay, Rosemarie; Hoffmann, Marina; Kranzusch, Peter; … - 2018

Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...

Persistent link: https://www.econbiz.de/10011886691

Predictors of negotiated prices for new drugs in Germany

Gandjour, Afschin; Schüßler, Sofia; Hammerschmidt, Thomas - In: The European Journal of Health Economics 21 (2020) 7, pp. 1049-1057

Introduction In Germany, all new, innovative medicines are subject to an early benefit assessment by the German Federal Joint Committee with subsequent price negotiation and optional arbitration. The purpose of this study was to identify drivers of negotiated (including arbitrated) prices of...

Persistent link: https://www.econbiz.de/10014504347

Surfing Alone? The Internet and Social Capital: Evidence from an Unforeseen Technological Mistake

Bauernschuster, Stefan; Falck, Oliver; Wößmann, Ludger - 2011

Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging … unique telecommunication data with geo-coded German individual-level data, we investigate how broadband Internet affects …-owned telecommunication provider in the 1990s that still hinders broadband Internet access for many households. We find no evidence that the …

Persistent link: https://www.econbiz.de/10011601034

Virtual Assisted Self Interviewing (VASI): An Expansion of Survey Data Collection Methods to the Virtual Worlds by Means of VDCI

Bell, Mark W.; Castronova, Edward; Wagner, Gert G. - 2008

Changes in communication technology have allowed for the expansion of data collection modes in survey research. The proliferation of the computer has allowed the creation of web and computer assisted auto-interview data collection modes. Virtual worlds are a new application of computer...

Persistent link: https://www.econbiz.de/10011439035

Productivity, investment in ICT and market experimentation: micro evidence from Germany und the US

Haltiwanger, John; Jarmin, Ron; Schank, Thorsten - 2003

This paper examines the relationship between the use of advanced technologies such as ICT, and outcomes such as productivity, the skill mix of the workforce and wages using micro data for the U.S. and Germany. We find support to the idea that U.S. businesses engage in experimentation in a...

Persistent link: https://www.econbiz.de/10010299237

New forms of collaborative innovation and production on the internet: An interdisciplinary perspective

Wittke, Volker (contributor); … - 2011

The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and …-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into …

Persistent link: https://www.econbiz.de/10011902048