wesentliches Element des Marketing-Controlling und wird von immer mehr Unternehmen durchgeführt. Hierbei wird versucht auf Fragen … Effektivität und Effizienz beim Management der knappen Marketing- und Vertriebsressourcen sicher zu stellen. Credo: Nur die Kunden …

effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics … role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …

Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing … located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on …

global guidelines to their United States (US) implementation, connections among big data, computational science, economics …, finance, marketing, management and psychology, factors, outcome, and the solutions of supply chain finance, with a review and …

economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the … economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary …

largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more … academics working in the fields of economics, sociology and business studies. It sketches the agenda for future research about …

decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …