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Explicating and specifying the origins of brand love, as well as how it affects consumer behavior, establishes vital … insights into how brand managers might reap favorable economic consequences from promoting brand love effectively. Therefore …, this article presents and validates a holistic, causal model of brand love that accounts for brand stimulus features and …
Persistent link: https://www.econbiz.de/10014501378
The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love … that the experience of a brand is a significant factor in determining both love and loyalty to that brand. The outcomes of … the research indicated that there was a substantial relation between brand experiences and brand loyalty, with brand love …
Persistent link: https://www.econbiz.de/10014527420
Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators …, with 350 eligible respondents via Google Forms. The PLS-SEM approach was implemented to gauge the measurement and … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial …
Persistent link: https://www.econbiz.de/10015098750
The measurement of social norms plays a pivotal role in many social sciences. While economists predominantly conduct …, on the one hand, often fall short in the measurement of more complex elements, such as the conditionality or the level of …
Persistent link: https://www.econbiz.de/10010267089
). In addition the deviation from the yearly mean differs between occupations at certain measurement dates because … shares instead of certain measurement dates. It also argues to use daily accurate employment data from the German social …
Persistent link: https://www.econbiz.de/10010298066
In the period before the second World War, the Dutch Bureau of Statistics had developed two sets of indicators ofunemployment in the Netherlands. One was based on statistical data of unemployment insurance funds of tradeunions and the other one on statistical data of labour exchanges. This paper...
Persistent link: https://www.econbiz.de/10010324761
- provided the models is calibrated - this suffice for measurement. This paper explores this construction of a measuring device … in models by analysing the measurement of duration dependence of unemployment. Since search theory can’t be made … measurement to take place by modelling behaviour according to some assumptions, which operate as constraints. While this Weibull …
Persistent link: https://www.econbiz.de/10010325381
the present suboptimal economy. We discuss pros and cons of our approach for the measurement of welfare compared with … other approaches to applied welfare economics, especially the measurement of deadweight loss. …
Persistent link: https://www.econbiz.de/10010332307
Combined with the expansion of economic literature on the role of ethnicity, new indices were developed to do justice to its complexity. The current indices are generally based on pre-defined groups, disregarding the (dis)similarities between them. This is sufficient to calculate the most common...
Persistent link: https://www.econbiz.de/10010332683
This paper provides an axiomatic characterization of two rules for comparing alternative sets of objects on the basis of the diversity that they offer. The framework considered assumes a finite universe of objects and an a priori given ordinal quadernary relation that compares alternative pairs...
Persistent link: https://www.econbiz.de/10011324919