influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each …) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 …

prices in equilibrium and obtain higher profits. As advertising cost asymmetries increase, aggregate profits increase …We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search …

techniques such as OLS, 2SLS and SUR, we identify interrelations between the number of screens, the average real prices and the … demand for movies per inhabitant. Furthermore, we test for the long run relationship and evaluate the elasticities of demand …

March 2007 micro-data. The paper also estimates the demand and supply of newspaper advertising and a newspaper subscription … (suppliers' stipulations that bar downstream firms from price discounting), but are each required to set uniform prices … throughout Japan. In fact, the newspapers have rarely changed their subscription prices in recent years, and the three leading …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

natural gas and find that advertising leaflets had a significant effect on natural gas consumption. We then study three …

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions … view that advertising is persuasive. …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

This paper shows that prices may be sticky when buyers must search to determine the current market price and there is … uncertainty about the expected duration of cost changes. Specifically, during periods when costs, and hence prices are high, low …, sellers must advertise to inform those consumers about price cuts. If advertising is costly, relative to single period profit …