Showing 1 - 10 of 19
Do true cost campaigns (TCCs)—which display prices at the point of purchase that include social and environmental negative externalities—nudge consumers toward more expensive sustainable products? From a theoretical point of view, the answer is promising: Communicating true costs means...
Persistent link: https://www.econbiz.de/10015403260
This paper presents an automated approach for providing ranked lists of outliers in observed demand to support analysts in network revenue management. Such network revenue management, e.g. for railway itineraries, needs accurate demand forecasts. However, demand outliers across or in parts of a...
Persistent link: https://www.econbiz.de/10015205205
This paper presents an automated approach for providing ranked lists of outliers in observed demand to support analysts in network revenue management. Such network revenue management, e.g. for railway itineraries, needs accurate demand forecasts. However, demand outliers across or in parts of a...
Persistent link: https://www.econbiz.de/10015400890
To extract the full revenue potential of their front line, B2B firms use their technical field service force for selling activities. However, as selling is only a complementary activity embedded in technicians' main service tasks, they may struggle to sell effectively. The authors investigate...
Persistent link: https://www.econbiz.de/10015190275
To extract the full revenue potential of their front line, B2B firms use their technical field service force for selling activities. However, as selling is only a complementary activity embedded in technicians’ main service tasks, they may struggle to sell effectively. The authors investigate...
Persistent link: https://www.econbiz.de/10015404795
In its recent special reports, the Intergovernmental Panel on Climate Change (IPCC) emphasizes the importance of behavior and lifestyle changes in mitigating climate change and calls for them to be better researched. Yet to date, climate-related behavior has been largely neglected or simplified...
Persistent link: https://www.econbiz.de/10014430298
Selling fair-trade products can be problematic because of their higher price when compared with conventional alternatives. We propose that one way to solve this problem is to make consumers aware of the benefits of fair-trade. To this end, we perform three experimental studies to show that...
Persistent link: https://www.econbiz.de/10014501704
Persistent link: https://www.econbiz.de/10014495338
Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending" Durch elektronische Kreditmarktplätze können Kredite zwischen privaten Kapitalanlegern und Kreditsuchenden mit geringem Aufwand vermittelt werden. Dies stellt eine...
Persistent link: https://www.econbiz.de/10014522647
For many services, consumers can choose among a range of optional tariffs that differ in their access and usage prices. Recent studies indicate that tariff-specific preferences may lead consumers to choose a tariff that does not minimize their expected billing rate. This study analyzes how...
Persistent link: https://www.econbiz.de/10010421348