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The Agricultural Marketing System and Price Stabilization Policies

Mellor, John W. - 1970

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Marketing Alternatives for Northeastern Dairy Beed and Feeder Calves

Lesser, William H. - 1981

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Italian Wine in the U.S. Market a Case Study of Canine Riunite

Seger, Andrea; White, Gerald B. - 1988

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Processed Apple Product Marketing Analysis: Apple Juice and Cider

Rowles, Kristin - 2001

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Von der Verbreitung zur Kommunikation

Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43

Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...

Persistent link: https://www.econbiz.de/10013490579

An introduction to the viable systems approach and its contribution to marketing

Barile, Sergio; Pels, Jaqueline; Polese, Francesco; … - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 54-78

decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …

Persistent link: https://www.econbiz.de/10010310664

Der Einsatz der multidimensionalen Skalierung (MDS) im nationalen und internationalen Marketing.Teil 1: Mathematische, empirische und auswertungsbezogene Vorgehensweise

Quack, Helmut - 2008

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …

Persistent link: https://www.econbiz.de/10010266122

A marketing scheme for making money off innocent people: A user's manual

Basu, Kaushik - 2009

Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...

Persistent link: https://www.econbiz.de/10010292071

Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Persistent link: https://www.econbiz.de/10010352742

Environmentally Conscious Marketing

Nagy, Szabolcs - 2004

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