When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...

The worldwide ASP market has not developed according to the forecasts of many market researchers. Asymmetric information, also known as quality uncertainty, has hardly been made the subject of discussion in the literature as a potential drawback for the successful development of the ASP market....

Digital technologies ignite new businesses and force existing companies to restructure their business models. Various independent academic research streams discuss the potential of digital technologies for business. However, these streams’ research findings are published across outlets in...

In the past years we have observed enormous adoption and use of digital technologies in almost all domains of human life. In this context, researchers and practitioners have been using the term “digital transformation” (DT) to characterize phenomena related to the changes caused by increased...