specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing … are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical … challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

for generalisable results. Some areas with greatest research needs are: retail marketing and consumer response to the … and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine … tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour; consumer response to wine …

, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …

decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …