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~source:"olc"
~subject:"Markenpolitik"
~type:"article"
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International journal of business and globalisation : IJBG
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Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Veran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10010184620
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2
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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