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Positioning of Store Brands - When should a store brand position itself against the leading national brand and what are its effects on consumer buying behavior and brand perceptions?
Sayman, Serdar; Hoch, Stephen J.; Raju, Jagmohan S. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 378-397
Persistent link: https://www.econbiz.de/10006891966
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Effective category management depends on the role of the category*
Dhar, Sanjay K.; Hoch, Stephen J.; Kumar, Nanda - In: Journal of retailing 77 (2001) 2, pp. 165-184
Persistent link: https://www.econbiz.de/10006620276
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Shelf Management and Space Elasticity
Drèze, Xavier; Hoch, Stephen J.; Purk, Mary E. - In: Journal of retailing 70 (1994) 4, pp. 301-326
Persistent link: https://www.econbiz.de/10006636132
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Spending Time versus Spending Money
Okada, Erica Mina; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 313-323
Persistent link: https://www.econbiz.de/10006645541
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Reflections and Reviews - Product Experience Is Seductive
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 29 (2002) 3, pp. 448
Persistent link: https://www.econbiz.de/10006652487
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The Variety of an Assortment - We model the perceived variety of an assortment in terms of the multiattribute features and spatial positions of its individual objects
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10006910695
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Why Store Brand Penetration Varies by Retailer
Dhar, Sanjay K.; Hoch, Stephen J. - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 208-227
Persistent link: https://www.econbiz.de/10006921943
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Exploiting the installed base using cross-merchandising and category destination programs
Drèze, Xavier; Hoch, Stephen J. - In: International journal of research in marketing : IJRM ; … 15 (1998) 5, pp. 459-472
Persistent link: https://www.econbiz.de/10006197294
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HOW SHOULD NATIONAL BRANDS THINK ABOUT PRIVATE LABELS?
Hoch, Stephen J. - In: Sloan management review 37 (1996) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10006322354