Exploiting the installed base using cross-merchandising and category destination programs
| Year of publication: |
1998
|
|---|---|
| Authors: | Drèze, Xavier ; Hoch, Stephen J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 15.1998, 5, p. 459-472
|