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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - More frequently advertised sales or deeper discounts? It is all about a store's positioning!
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10006895950
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competing retailers should provide value depends on their decision as to whether or not to have a consistent product assortment.
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 54-73
Persistent link: https://www.econbiz.de/10006895951
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A credibly high credit limit increases consumer spending, but an incredibly high limit does not.
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006895954
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Meeting the challenges of culture and agency change in an academic health center
Bacigalupo, Arnold; Hess, James; Fernandes, John - In: Leadership & organization development journal 30 (2009) 5-6, pp. 408-420
Persistent link: https://www.econbiz.de/10008326492
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Customized Products: A Competitive Analysis
Syam, Niladri B.; Ruan, Ranran; Hess, James D. - In: Marketing science : the marketing journal of the … 24 (2005) 4, pp. 569-584
Persistent link: https://www.econbiz.de/10006873600
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Emerging trends in retail pricing practice: implications for research
Levy, Michael; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 80 (2004) 3, pp. xiii
Persistent link: https://www.econbiz.de/10006608386
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C: MODELING AND SYSTEMS ANALYSIS - Yes, "bait and switch" really benefits consumers Cz:140
Hess, James D.; Gerstner, Eitan - In: Operations research, Management science : OR MS ; the … 39 (1999) 4, pp. 405-406
Persistent link: https://www.econbiz.de/10006518606