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What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Pechmann, Cornelia; Zhao, Guangzhi; Goldberg, Marvin E.; … - In: Journal of marketing 67 (2003) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10005935449
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The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns
Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10007860733
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An Empirical Study on the Impact of Two Types of Goal Orientation and Salesperson Perceived Obsolescence on Adaptive Selling
Chai, Junwu; Zhao, Guangzhi; Babin, Barry - In: The journal of personal selling & sales management 32 (2012) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10009970793
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The Impact of Sequential Data on Consumer Confidence in Relative Judgments
Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 874-888
Persistent link: https://www.econbiz.de/10008819543