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The Effect of the Big Eight Accounting Firm Mergers on the Market for Audit Services
Sullivan, Mary W. - In: The journal of law & economics 45 (2002) 2, pp. 375-400
Persistent link: https://www.econbiz.de/10006507931
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How Brand Names Affect the Demand for Twin Automobiles
Sullivan, Mary W. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 154-165
Persistent link: https://www.econbiz.de/10006670701
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Slotting Allowances and the Market for New Products
Sullivan, Mary W. - In: The journal of law & economics 40 (1997) 2, pp. 461-494
Persistent link: https://www.econbiz.de/10007366683
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - The Role of Marketing in Antitrust
Sullivan, Mary W. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 247-249
Persistent link: https://www.econbiz.de/10007035348
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Economics at the FTC : Drug and PBM Mergers and Drip Pricing
Shelanski, Howard A.; Farrell, Joseph; Hanner, Daniel; … - In: Review of industrial organization : RIO 41 (2012) 4, pp. 303-319
Persistent link: https://www.econbiz.de/10010068414
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Was Dodd-Frank justified in granting internal control audit exemption to small firms?
Dey, R. Mithu; Sullivan, Mary W. - In: Managerial auditing journal 27 (2012) 7, pp. 666-693
Persistent link: https://www.econbiz.de/10009996129
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The Antecedents and Consequences of Customer Satisfaction for Firms
Anderson, Eugene W.; Sullivan, Mary W. - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10006949308
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The Measurement and Determinants of Brand Equity: A Financial Approach
Simon, Carol J.; Sullivan, Mary W. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 28-52
Persistent link: https://www.econbiz.de/10006949313