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Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
Cova, Bernard; Cova, Véronique - In: European journal of marketing : EJM 36 (2002) 5, pp. 595-620
Persistent link: https://www.econbiz.de/10006087607
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Sociologie, nouvelle force de vente - Dans le livre Alternatives marketing, les auteurs analysent le phénomène du <<marketing de l'authentique>>
Cova, Véronique; Cova, Bernard - In: Le nouvel économiste : journal d'analyse & d'opinion … (2001) 1187, pp. 96-97
Persistent link: https://www.econbiz.de/10007969388
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Working consumers : the next step in marketing theory?
Cova, Bernard; Dalli, Daniele - In: Marketing theory 9 (2009) 3, pp. 315-339
Persistent link: https://www.econbiz.de/10009870720
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Back to Pedagogy: the EAP's 20 Years of European Experience
Cova, Bernard; Kassis, Jane; Lanoux, Valérie - In: Management learning : the journal for managerial and … 24 (1993) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10006868336
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Back to Pedagogy: the EAP's 20 Years of European Experience
Cova, Bernard; Kassis, Jane; Lanoux, Valérie - In: Management learning : the journal for managerial and … 24 (1993) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10006870648
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Le marketing tribal n'est pas que le marketing aux tribus
Cova, Bernard; Roncaglio, Marco - In: Gestion 2000 16 (1999) 4, pp. 47-68
Persistent link: https://www.econbiz.de/10006665275
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Le marketing tribal n'est pas que le marketing aux tribus
Cova, Bernard; Roncaglio, Marco - In: Gestion 2000 16 (1999) 4, pp. 47-68
Persistent link: https://www.econbiz.de/10006665286
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Servicescapes: From Modern Non-Places to Postmodern Common Places
Aubert-Gamet, Véronique; Cova, Bernard - In: Journal of business research : JBR 44 (1999) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10006731833
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To bid or not to bid: screening the Whorcop project
Cova, Bernard; Salle, Robert; Vincent, René - In: European management journal : publ. twice a year for … 18 (2000) 5, pp. 551-560
Persistent link: https://www.econbiz.de/10006284380
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Six key points to merge project marketing into project management
Cova, Bernard; Salle, Robert - In: International journal of project management : the … 23 (2005) 5, pp. 354-359
Persistent link: https://www.econbiz.de/10006161111