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Kumar, V.
99
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15
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14
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7
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7
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Journal of marketing
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
2
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
3
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Reinartz, Werner J.
;
Kumar, V.
- In:
Journal of marketing
64
(
2000
)
4
,
pp. 17-35
Persistent link: https://www.econbiz.de/10005954982
Saved in:
4
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Reinartz, Werner J.
;
Kumar, V.
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 77-99
Persistent link: https://www.econbiz.de/10005937273
Saved in:
5
TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why marketers resort to offering them everything all the time. A new predictive technique makes it feasible for companies to avoid this trap.
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Harvard business review : HBR
(
2006
),
pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
Saved in:
6
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Reinartz, Werner
;
Thomas, Jacquelyn S.
;
Kumar, V.
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10005919152
Saved in:
7
THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many marketing dollars you really need to spend (and just what to spend them on) to find those customers -- All of them.
Thomas, Jacquelyn S.
;
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2004
),
pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
Saved in:
8
The Mismanagement of Customer Loyalty - Who wouldn't want loyal customers? Don't they bring in all the profits? New research says no. Not all loyal customers are profitable, and many disloyal ones are highly valuable. A new approach to customer segmentation can tell you which customers are worth courting and how to make the most money serving them.
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2002
),
pp. 86-95
Persistent link: https://www.econbiz.de/10005940217
Saved in:
9
Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Journal of marketing
72
(
2008
)
5
,
pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
Saved in:
10
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner
;
Dellaert, Benedict
;
Krafft, Manfred
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
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