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R&D, Marketing, and the Success of Next-Generation Products - How the nature of advantage to industry leadership can have markedly different implications for market structure evolution and leader-follower investments in R&D and advertising.
Ofek, Elie; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10006885936
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A ORGANIZATIONAL DYNAMICS - Leveraging the customer base: Creating competitive advantage through knowledge management - Af:100
Ofek, Elie; Sarvary, Miklos - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10006508206
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Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
Ofek, Elie; Sarvary, Miklos - In: Management science : journal of the Institute for … 47 (2001) 11, pp. 1441-1456
Persistent link: https://www.econbiz.de/10006089176
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Content vs. Advertising: The Impact of Competition on Media Firm Strategy
Godes, David; Ofek, Elie; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10008172572
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"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
Ofek, Elie; Katona, Zsolt; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10008817959
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A ORGANIZATIONAL DYNAMICS - Af:170 R&D, marketing, and the success of next-generation products
Ofek, Elie; Sarvary, Miklos - In: Operations research, Management science : OR MS ; the … 44 (2004) 4, pp. 365-368
Persistent link: https://www.econbiz.de/10007786472
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Formulating dynamic strategies using decision calculus
Parker, P.M.; Sarvary, M. - In: European journal of operational research : EJOR 98 (1997) 3, pp. 542-554
Persistent link: https://www.econbiz.de/10006674260
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How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement decisions.
Ofek, Elie; Srinivasan, V. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
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A ORGANIZATIONAL DYNAMICS - How much does the market value an improvement in a product attribute? Af:170
Ofek, Elie; Srinivasan, V. - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 487-490
Persistent link: https://www.econbiz.de/10006505408
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Special Issue on Marketing and Operations Management Interfaces and Coordination - Manufacturer Benefits from Information Integration with Retail Customers
Kulp, Susan Cohen; Lee, Hau L.; Ofek, Elie - In: Management science : journal of the Institute for … 50 (2004) 4, pp. 431-444
Persistent link: https://www.econbiz.de/10006081042