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How important is marketing efficiency?
Ambler, Tim - In: Marketing Review St. Gallen : die neue … 25 (2008) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10009853917
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The Dark Side of Long-Term Relationships in Marketing Services
Grayson, Kent; Ambler, Tim - In: Journal of marketing research : JMR 36 (1999) 1, pp. 132-141
Persistent link: https://www.econbiz.de/10006667557
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MARKETING METRICS - ROI is dead: Now bury it - How can marketers provide accountability? ROI should not be used as an advertising metric -- It is seriously flawed. Profit and brand value should be key.
Ambler, Tim - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 8, pp. 43-45
Persistent link: https://www.econbiz.de/10006755088
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The Waste in Advertising Is the Part That Works
Ambler, Tim; Hollier, E.Ann - In: Journal of advertising research 44 (2004) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10006503547
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Marketing wake-up call - Too many companies are fumbling around in the dark with no clear picture of how effective their marketing is. So says London Business School's Tim Ambler in his latest book
Ambler, Tim - In: Marketing : monthly magazine of the Institute of Marketing (2000), pp. 15-17
Persistent link: https://www.econbiz.de/10006515554
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Advertising and profit growth At the end of the day, the only way to be clear on brand equity is to model it and test it. The concept is reviewed, the model outlined - and a test will be done.
Ambler, Tim - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 5, pp. 20-24
Persistent link: https://www.econbiz.de/10006786794
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Measures of Marketing Success: - A Comparison Between Spain and the UK
Llonch, Joan; Eusebio, Rossano; Ambler, Tim - In: European management journal : publ. twice a year for … 20 (2002) 4, pp. 414-422
Persistent link: https://www.econbiz.de/10006264295
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Viewpoint: The future of relational research in international marketing: Constructs and conduits
Ambler, Tim; Styles, Chris - In: International marketing review 17 (2000) 6, pp. 492-508
Persistent link: https://www.econbiz.de/10006281401
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Measures of Marketing Success: A Comparison Between China and the United Kingdom
Ambler, Tim; Xiucun, Wang - In: Asia Pacific journal of management : APJM ; a … 20 (2003) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10006370571