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Successful Marketing for Survival: The Airline Industry
Kaynak, Erdener; Kucukemiroglu, Orsay - In: Management decision : MD 31 (1993) 5, pp. 32-43
Persistent link: https://www.econbiz.de/10006602581
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Environment, Strategy, Structure, and Performance in the Context of Export Activity: An Empirical Study of Taiwanese Manufacturing Firms
Kaynak, Erdener; Kuan, Wellington Kang-yen - In: Journal of business research : JBR 27 (1993) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10006746730
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Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry
Kaynak, Erdener; Kucukemiroglu, Orsay; Kara, Ali - In: Management international review : mir ; journal of … 34 (1994) 3, pp. 235-254
Persistent link: https://www.econbiz.de/10006803328
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An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market
Kaynak, Erdener; Tatoglu, Ekrem; Kula, Veysel - In: International marketing review 22 (2005) 6, pp. 623-640
Persistent link: https://www.econbiz.de/10006230693
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Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)
Kaynak, Erdener; Kara, Ali - In: Industrial marketing management : the international … 33 (2004) 8, pp. 743-754
Persistent link: https://www.econbiz.de/10006241936
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Export Behaviour of Fresh Produce Marketers: Towards a Co-ordination with General Theory of Exporting
Aksoy, Safak; Kaynak, Erdener - In: International marketing review 11 (1994) 2, pp. 16-32
Persistent link: https://www.econbiz.de/10006343908
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An Empirical Investigation of US Credit Card Users: Card Choice and Usage Behavior
Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay - In: International business review : the official journal of … 5 (1996) 2, pp. 209-230
Persistent link: https://www.econbiz.de/10005987151
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Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism
Kaynak, Erdener; Kara, Ali - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 928
Persistent link: https://www.econbiz.de/10006087323
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Consumers' country-of-origin (COO) perceptions of imported products in a homogenous less-developed country
Kaynak, Erdener; Kucukemiroglu, Orsay; Hyder, Akmal S. - In: European journal of marketing : EJM 34 (2000) 9-10, pp. 1221-1241
Persistent link: https://www.econbiz.de/10006093359
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Markets of a single customer: Exploiting conceptual developments in market segmentation
Kara, Ali; Kaynak, Erdener - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 873-895
Persistent link: https://www.econbiz.de/10006100216