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Kotler, Philip
29
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Maesincee, Suvit
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Marketing management : a quarterly business management publication of the American Marketing Association
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
European management journal : publ. twice a year for the Scottish Business School
2
Harvard business review : HBR
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Boletín de estudios económicos
1
California management review : CMR
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
L' usine nouvelle : hebdomadaire de l'industrie
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Marketing research : a magazine of management and applications
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Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
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Review of marketing research
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Revue française du marketing
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The journal of business & industrial marketing
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OLC EcoSci
ECONIS (ZBW)
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USB Cologne (EcoSocSci)
132
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
- In:
Review of marketing research
8
(
2011
),
pp. 87-120
Persistent link: https://www.econbiz.de/10009957655
Saved in:
2
A three-part plan for upgrading your marketing department for new challenges
Kotler, Philip
- In:
Planning review : a publ. of The Planning Forum, The …
32
(
2004
)
5
,
pp. 4-9
Persistent link: https://www.econbiz.de/10006609357
Saved in:
3
Crisis in the Arts: The Marketing Response
Scheff, Joanne
;
Kotler, Philip
- In:
California management review : CMR
39
(
1996
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10006632899
Saved in:
4
Reviews and Communications - The Marketing of Nations
Kotler, Philip
;
Jatusripitak, Somkid
;
Maesincee, Suvit
; …
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
1
,
pp. 84-85
Persistent link: https://www.econbiz.de/10006913707
Saved in:
5
ASPEKTE - Bemerkenswertes: - Über Herausforderungen
Kotler, Philip
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
33
(
2000
)
4
,
pp. 180
Persistent link: https://www.econbiz.de/10006453006
Saved in:
6
ASPEKTE - Bemerkenswertes: - Über Handel 2005
Kotler, Philip
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
32
(
1999
)
1
,
pp. 6
Persistent link: https://www.econbiz.de/10006463178
Saved in:
7
Re-conceptualizing Marketing: An Interview with Philip Kotler
Kotler, Philip
;
Stonham, Paul
- In:
European management journal : publ. twice a year for …
12
(
1994
)
4
,
pp. 353-361
Persistent link: https://www.econbiz.de/10006339502
Saved in:
8
Marketing funktioniert nicht mehr - Die überwlegende Zahl der Märkte Ist gesättigt oder zeigt deutliche Tendenzen dazu. Gleichzeitig wird der Kampf um den Kunden härter, mit der Konsequenz, dass die Ausgaben stark steigen. Doch die Wirkung lässt nach und die Besorgnis nimmt zu, dass traditionelles Marketing nicht mehr funktioniert.
Kotler, Philip
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
)
3
,
pp. 35
Persistent link: https://www.econbiz.de/10006426094
Saved in:
9
Editorial - MARKETING STRATEGY - From Market Driven to Market Driving - Nirmalya Kumar, of IMD Lausanne, Lisa Scheer, of the University of Missouri, and Philip Kotler, of the J L Kellogg School, Northwestern University, advocate market driving strategies to produce radical innovation and gain a more sustainable competitive advantage. Prescriptions are offered which overcome difficulties in ...
Kumar, Nirmalya
;
Scheer, Lisa
;
Kotler, Philip
- In:
European management journal : publ. twice a year for …
18
(
2000
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10006289739
Saved in:
10
Boekbesprekingen - Marketing Moves
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
; …
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
56
(
2002
)
6
,
pp. 76-81
Persistent link: https://www.econbiz.de/10006031674
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