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The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert Frank; Vargo, Stephen Louis - In: Marketing theory 12 (2012) 2, pp. 193-199
Persistent link: https://www.econbiz.de/10010003924
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Theoretical Models of the Antecedents and Consequences of Organizational, Workgroup, and Professional Esprit De Corps
Boyt, Thomas; Lusch, Robert; Mejza, Michael - In: European management journal : publ. twice a year for … 23 (2005) 6, pp. 682-701
Persistent link: https://www.econbiz.de/10006231081
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Protecting the Core Competencies of a Company: Intangible Asset Security
Harvey, Michael; Lusch, Robert - In: European management journal : publ. twice a year for … 15 (1997) 4, pp. 370-380
Persistent link: https://www.econbiz.de/10006314013
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An Identification-Based Model of Supplier-Retailer Communication
Sindhav, Birud; Lusch, Robert - In: Journal of marketing channels : ... distribution … 15 (2008) 4, pp. 281-314
Persistent link: https://www.econbiz.de/10008148333
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Competent Collaborations - Collaborations will only work under the right conditions.
Nix, Nancy; Lusch, Robert; Zacharia, Zach; Bridges, Wesley - In: Marketing management : a quarterly business management … 17 (2008) 2, pp. 18-25
Persistent link: https://www.econbiz.de/10007985977
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A Hierarchical Model of Values, Leadership, Job Satisfaction and Commitment: Human Resources Management Implications for the Retail Industry
Shim, Soyeon; Lusch, Robert; O'Brien, Matthew - In: Journal of marketing channels : ... distribution … 10 (2002) 1, pp. 65
Persistent link: https://www.econbiz.de/10007162448
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The critical role of trust in obtaining retailer support for a supplier's strategic organizational change
Lusch, Robert F.; O'Brien, Matthew; Sindhav, Birud - In: Journal of retailing 79 (2003) 4, pp. 249-258
Persistent link: https://www.econbiz.de/10006611828
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The roles played by interorganizational contracts and justice in marketing channel relationships
Brown, James R.; Cobb, Anthony T.; Lusch, Robert F. - In: Journal of business research : JBR 59 (2006) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10006713665
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A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments
Tay, Nicholas S.P.; Lusch, Robert F. - In: Journal of business research : JBR 58 (2005) 9, pp. 1155-1168
Persistent link: https://www.econbiz.de/10006713794