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Peterson, Robin T.
36
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6
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Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
ECONIS (ZBW)
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1
Small retailer employment of older workers : an assessment
Peterson, Robin T.
- In:
Journal of business strategies
24
(
2007
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009873853
Saved in:
2
The Depiction of African American Children's Activities in Television Commercials: An Assessment
Peterson, Robin T.
- In:
Journal of business ethics : JOBE
36
(
2002
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10006897164
Saved in:
3
The Portrayal of Children's Activities in Television Commercials: A Content Analysis
Peterson, Robin T.
- In:
Journal of business ethics : JOBE
17
(
1998
)
14
,
pp. 1541-1550
Persistent link: https://www.econbiz.de/10006916799
Saved in:
4
A Content Analysis of the Portrayal of Mature Individuals in Television Commercials
Peterson, Robin T.
;
Ross, Douglas T.
- In:
Journal of business ethics : JOBE
16
(
1997
)
4
,
pp. 425-434
Persistent link: https://www.econbiz.de/10006925896
Saved in:
5
Measuring customer perceived online service quality: Scale development and managerial implications
Yang, Zhilin
;
Jun, Minjoon
;
Peterson, Robin T.
- In:
International journal of operations & production …
24
(
2004
)
11-12
,
pp. 1149-1174
Persistent link: https://www.econbiz.de/10006814446
Saved in:
6
Measuring customer perceived online service quality: Scale development and managerial implications
Yang, Zhilin
;
Jun, Minjoon
;
Peterson, Robin T.
- In:
International journal of operations & production …
24
(
2004
)
11
,
pp. 1149-1174
Persistent link: https://www.econbiz.de/10006815009
Saved in:
7
IMPROVING SALES FORCE COMPOSITE: FORECASTING BY USING SCRIPTS
Peterson, Robin T.
- In:
The journal of business forecasting : methods & systems
12
(
1993
)
3
,
pp. 10-14
Persistent link: https://www.econbiz.de/10006358790
Saved in:
8
Sales Training Evaluation Model (STEM): A Conceptual Framework - What is the relationship of different sales training methodologies and the ability to measure sales training effectiveness?
Lupton, Robert A.
;
Weiss, John E.
;
Peterson, Robin T.
- In:
Industrial marketing management : the international …
19990
,
pp. 73-86
Persistent link: https://www.econbiz.de/10006359112
Saved in:
9
An Examination of the Relative Effectiveness of Training in Nonverbal Communication: Personal Selling Implications
Peterson, Robin T.
- In:
Journal of marketing education : JME
27
(
2005
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10006236262
Saved in:
10
Management Student, Professor, and Recruiter Perceptions of Objectives for Gateway Positions: An Assessment
Peterson, Robin T.
- In:
Journal of education for business
79
(
2004
)
4
,
pp. 209-212
Persistent link: https://www.econbiz.de/10006417722
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