Sales Training Evaluation Model (STEM): A Conceptual Framework - What is the relationship of different sales training methodologies and the ability to measure sales training effectiveness?
Authors: | Lupton, Robert A. ; Weiss, John E. ; Peterson, Robin T. |
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Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 19990, 02800, p. 73-86
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