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Lilien, Gary L.
40
Rangaswamy, Arvind
14
Srinivasan, Raji
6
Roberts, John H.
5
De Bruyn, Arnaud
3
Matanovich, Timothy
3
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3
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2
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2
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2
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2
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
5
Marketing management : a quarterly business management publication of the American Marketing Association
3
Interfaces : the INFORMS journal on the practice of operations research
2
MSI reports : working paper series
2
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2
Working paper / National Bureau of Economic Research, Inc
2
Decision support systems : DSS ; the international journal
1
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1
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1
Journal of the Japanese and international economies : an international journal ; JJIE
1
Operations research, Management science : OR MS ; the international literature digest
1
Review of marketing research
1
Sloan management review
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OLC EcoSci
ECONIS (ZBW)
332
RePEc
75
USB Cologne (EcoSocSci)
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1
Special Section Introduction by the ISMS Practice Prize Competition Chairman
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10006874877
Saved in:
2
The Inaugural ISMS Practice Prize Competition
Lilien, Gary L.
;
Foster, Joseph A.
;
Golder, Peter N.
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10006880822
Saved in:
3
Bridging the marketing theory-practice gap with marketing engineering
Lilien, Gary L.
;
Rangaswamy, Arvind
;
van Bruggen, Gerrit H.
- In:
Journal of business research : JBR
55
(
2002
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10006723932
Saved in:
4
A ORGANIZATIONAL DYNAMICS - Bridging the marketing theory-practice gap with marketing Az:140 engineering
Lilien, Gary L.
;
Rangaswamy, Arvind
;
Bruggen, Gerrit H.van
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
1
,
pp. 25-26
Persistent link: https://www.econbiz.de/10006507092
Saved in:
5
Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models
Bulte, Christophe Van den
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
4
,
pp. 338-353
Persistent link: https://www.econbiz.de/10006921487
Saved in:
6
Searching for Generalizations in Business Marketing Negotiations
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Kim, Nam
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G47
Persistent link: https://www.econbiz.de/10006936056
Saved in:
7
A Three-stage Model of Industrial Trade Show Performance
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10006937957
Saved in:
8
ARTICLES - The Marketing Engineering Imperative: Introduction to the Special Issue
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S1
Persistent link: https://www.econbiz.de/10006274166
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9
Turning adversity into advantage: Does proactive marketing during a recession pay off?
Srinivasan, Raji
;
Rangaswamy, Arvind
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10006161320
Saved in:
10
Modeled to bits: Decision models for the digital, networked economy
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10006184637
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