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BRANDING - Are you really a 'brand'? What kind of brand is yours? If you don't know where it stands on the brand continuum, chances are you'll adopt the wrong strategies.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 4, pp. 43-45
Persistent link: https://www.econbiz.de/10006747202
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BRAND STRATEGY - Logo Land: Theme park or factory? Do you know what your logo really adds to your brand? Will a new logo be worth the price? Yes, you can measure it!
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 5, pp. 16-17
Persistent link: https://www.econbiz.de/10006752251
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Blog of the Month: The Apple of JC Penney's brand
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 8-10
Persistent link: https://www.econbiz.de/10009846216
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Focus: Consumer engagement - C-MEEs: Cross-media engagement evaluations - Media ecology influences brand engagement. But how much does each medium contribute? Here is a method for measuring the effects.
Passikoff, Robert; Keys, Brand; Schultz, Don E. - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 31-34
Persistent link: https://www.econbiz.de/10007873642
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Don't be like Starbucks and lose sight of customers' brand ideals - In difficult times, the 'Rule of Six', is a measure of whether your brand will get customers' benefit of the doubt.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 26-28
Persistent link: https://www.econbiz.de/10008147727
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BRAND STRATEGY - Brand differentiation - Recession changes the ground rules, and brand status with them. Continuous research shows the state of the game.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 41-43
Persistent link: https://www.econbiz.de/10008070990
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RETAIL MARKETING - Move from sales pitch to conversation with consumers - A recession makes it more important for retailers to engage fully with shoppers.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 42-44
Persistent link: https://www.econbiz.de/10008261597
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Blog of the Month: Moneyball in the digital space
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 8-10
Persistent link: https://www.econbiz.de/10009965344
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Blog of the month: P&G takes branded entertainment gold for London 2012 ad
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 8-10
Persistent link: https://www.econbiz.de/10009987777
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BRAND ARCHITECTURE - Predict brand success - The ideal brand architecture can be structured by using Leading Indicator Metrics for the brand and its category.
Passikoff, Robert; Shea, Amy - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 20-22
Persistent link: https://www.econbiz.de/10009812873