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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John; Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
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Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha; Ambler, Tim - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10009893471
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A NEW MARKETING PARADIGM: SHARE OF CUSTOMER, NOT MARKET SHARE
Peppers, Don; Rogers, Martha - In: Planning review : a publ. of The Planning Forum, The … 23 (1995) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10006635071
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Ask the Marketing Doctors
Peppers, Don; Rogers, Martha - In: Inc : the magazine for growing companies 17 (1995) 14, pp. 68-73
Persistent link: https://www.econbiz.de/10006941228
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Expert voices - Smart Marketing - Allowing customers to choose how they interact with your company helps foster loyalty
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 7, pp. 50-56
Persistent link: https://www.econbiz.de/10006453746
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Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 5, pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
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Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 3, pp. 39-43
Persistent link: https://www.econbiz.de/10006456365
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Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 1, pp. 35
Persistent link: https://www.econbiz.de/10006457177
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Columns - Smart Marketing - Building trust with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 11, pp. 30-64
Persistent link: https://www.econbiz.de/10006458699
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Columns - Smart Marketing - Building trust with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 11, pp. 30-64
Persistent link: https://www.econbiz.de/10006458734