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Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna; Koh, Anthony C.; Le, Thuong T. - In: International journal of internet marketing and … 7 (2012) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10009850636
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Exploring social media marketing strategies in SMEs
Pentina, Iryna; Koh, Anthony C. - In: International journal of internet marketing and … 7 (2012) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10010096199
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Market Evolution in Developing Countries: The Unfolding of the Indian Market
Jain, Subhash C.; Koh, Anthony C. - In: Journal of global marketing 9 (1995) 1-2, pp. 143-146
Persistent link: https://www.econbiz.de/10007010006
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Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip; Gammoh, Bashar S.; Koh, Anthony C. - In: Journal of customer behaviour 11 (2012) 1, pp. 33-53
Persistent link: https://www.econbiz.de/10009974555
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Antecedents to managerial trust and sales control in Malaysian salesforce
Mallin, Michael L.; Asree, Susita; Koh, Anthony C.; Hu, … - In: International business review : the official journal of … 19 (2010) 3, pp. 292-306
Persistent link: https://www.econbiz.de/10008409541
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Consumer culture brand positioning strategies: an experimental investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C. - In: The journal of product & brand management 20 (2011) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10008850822
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Advances in consumer decision processes in retail environments - Introduction to the Special Issue on Retailing Research
Chebat, Jean-Charles; Robicheaux, Robert A. - In: Journal of business research : JBR 56 (2003) 7, pp. 503-504
Persistent link: https://www.econbiz.de/10006720646
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Models of Channel Maintenance: What Is the Weaker Party to Do?
Gassenheimer, Jule B.; Calantone, Roger J.; Schmitz, … - In: Journal of business research : JBR 30 (1994) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10006744781
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The Structure of Marketing Channel Relationships
Robicheaux, Robert A.; Coleman, James E. - In: Journal of the Academy of Marketing Science 22 (1994) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10006155392
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Long-term channel member relationships
Gassenheimer, Jule B.; Sterling, Jay U.; Robicheaux, … - In: International journal of physical distribution & … 26 (1996) 5, pp. 94
Persistent link: https://www.econbiz.de/10005987559