Variations in export performance due to differences in export marketing strategy : implications for industrial marketers
Anthony C. Koh
| Year of publication: |
1988
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|---|---|
| Authors: | Koh, Anthony C. ; Robicheaux, Robert A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 17.1988, 3, p. 249-258
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| Subject: | Absatz | Ausland | Internationales Marketing | International marketing | Export | Marketingmanagement | Marketing management | Außenhandel mit Industriegütern | Manufactures trade |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Mit statist. Übersichten |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003605329