Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers
| Year of publication: |
1988
|
|---|---|
| Authors: | Koh, Anthony C. ; Robicheaux, Robert A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 17.1988, 3, p. 249-258
|
| Publisher: |
Elsevier |