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The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure
Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10007906041
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The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure
Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-104
Persistent link: https://www.econbiz.de/10008886406
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SPECIAL ISSUE: THE SUPPLY CHAIN - Buyer-Supplier Relationships in China - A study Suggests that state-owned retailers behave much like their privately owned counterparts. Plus: Buyers and Suppliers
Sternquist, Brenda; Chen, Zhengyi; Huang, Ying - In: The China business review : the magazine of the … 30 (2003) 5, pp. 34-37
Persistent link: https://www.econbiz.de/10007460230
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Food retail buyer behaviour in the People's Republic of China: a grounded theory model
Sternquist, Brenda; Chen, Zhengyi - In: Qualitative market research : an international journal 9 (2006) 3, pp. 243-265
Persistent link: https://www.econbiz.de/10007276844
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Retailer–buyer supplier relationships: The Japanese difference
Chung, Jae-Eun; Sternquist, Brenda; Chen, Zhengyi - In: Journal of retailing 82 (2006) 4, pp. 349-356
Persistent link: https://www.econbiz.de/10007384960
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Predicting market orientation: Chinese retailers in a transitional economy
Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 5, pp. 360-379
Persistent link: https://www.econbiz.de/10008406293
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Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting
Runyan, Rodney C.; Sternquist, Brenda; Chung, Jae-Eun - In: Journal of business research : JBR 63 (2010) 11, pp. 1186-1196
Persistent link: https://www.econbiz.de/10008640040
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Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers
McGowan, Karen M.; Sternquist, Brenda J. - In: Journal of international marketing 6 (1998) 4, pp. 49-65
Persistent link: https://www.econbiz.de/10007246858
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Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers
McGowan, Karen M.; Sternquist, Brenda J. - In: Journal of international marketing 19980, pp. 49-65
Persistent link: https://www.econbiz.de/10007256235
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A categorization of small retailer research streams: What does it portend for future research?
Runyan, Rodney C.; Droge, Cornelia - In: Journal of retailing 84 (2008) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10008054881