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Consumers' product-locating behavior: Exploring the application of signal detection theory
Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520
Persistent link: https://www.econbiz.de/10008052689
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Adapting to a retail environment: Modeling consumer–environment interactions
Massara, Francesco; Liu, Sandra S.; Melara, Robert D. - In: Journal of business research : JBR 63 (2010) 7, pp. 673-682
Persistent link: https://www.econbiz.de/10008417732
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Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination
Luo, Xueming; Zhou, Lianxi; Liu, Sandra S. - In: Journal of business research : JBR 58 (2005) 3, pp. 277-284
Persistent link: https://www.econbiz.de/10006714092
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Market-oriented organizations in an emerging economy - A study of missing links
Liu, Sandra S.; Luo, Xueming; Shi, Yi-Zheng - In: Journal of business research : JBR 56 (2003) 6, pp. 481-492
Persistent link: https://www.econbiz.de/10006721105
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Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study
Liu, Sandra S.; Luo, Xueming; Shi, Yi-Zheng - In: International journal of research in marketing : IJRM ; … 19 (2002) 4, pp. 367-382
Persistent link: https://www.econbiz.de/10006172551
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Institutional entrepreneurship: A panacea for universities-in-transition?
Liu, Sandra S.; Dubinsky, Alan J. - In: European journal of marketing : EJM 34 (2000) 11-12, pp. 1315-1337
Persistent link: https://www.econbiz.de/10006092224
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The moderating role of institutional networking in the customer orientation–trust-commitment–performance causal chain in China
Luo, Xueming; Hsu, Maxwell K.; Liu, Sandra S. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10008052708
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Salespeople as information gatherers: Associated success factors
Liu, Sandra S.; Comer, Lucette B. - In: Industrial marketing management : the international … 36 (2007) 5, pp. 565-574
Persistent link: https://www.econbiz.de/10007727789
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A comparison of pharmaceutical promotional tactics between Hong Kong and China: A perspective of organizational buying behavior
Liu, Sandra S. - In: The journal of business & industrial marketing 10 (1995) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10007303187
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Motivating Salespersons in Hong Kong and People's Republic of China
Liu, Sandra S. - In: International journal of management 13 (1996) 2, pp. 179-183
Persistent link: https://www.econbiz.de/10007005052