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MEINUNGEN - Wenn die Marktforschung danebenliegt - Fallstudie: Kundenbefragungen hatten den neuen Shops für Menschen ab 50 Erfolg prophezeit. Doch die Läden bleiben leer. Was hat der CEO von TF's NextStage falsch gemacht?
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 8, pp. 80-89
Persistent link: https://www.econbiz.de/10008083675
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Case commentary - The Sure Thing That Flopped
Sturgess, Donna J.; Lee, Alex; Fujikawa, Yoshinori; … - In: Harvard business review : HBR (2008), pp. 29-38
Persistent link: https://www.econbiz.de/10008075644
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Comment on “Using the Forced Metaphor-Elicitation Technique (FMET) to Meet Animal Companions within Self”
Zaltman, Lindsay - In: Journal of business research : JBR 61 (2008) 5, pp. 488-489
Persistent link: https://www.econbiz.de/10007988622
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Comment on “Using the Forced Metaphor-Elicitation Technique (FMET) to Meet Animal Companions within Self”
Zaltman, Lindsay - In: Journal of business research : JBR 61 (2008) 5, pp. 488-490
Persistent link: https://www.econbiz.de/10008897323
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Lessons learned during a career
Zaltman, Gerald - In: Review of marketing research 8 (2011), pp. 317-343
Persistent link: https://www.econbiz.de/10009957649
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Consumer Researchers: Take a Hike!
Zaltman, Gerald - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 423-428
Persistent link: https://www.econbiz.de/10006663310
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Rethinking Market Research: Putting People Back In
Zaltman, Gerald - In: Journal of marketing research : JMR 35 (1998) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10006670183
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Rethinking Market Research: Putting People Back In
Zaltman, Gerald - In: Journal of marketing research : JMR 34 (1997) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10006672520
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Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald; Coulter, Robin Higie - In: Journal of advertising research 35 (1995) 4, pp. 35-51
Persistent link: https://www.econbiz.de/10006532644