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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-218
Persistent link: https://www.econbiz.de/10008426047
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Using Student Generated Codes of Conduct in the Classroom to Reinforce Business Ethics Education
Buff, Cheryl L.; Yonkers, Virginia - In: Journal of business ethics : JOBE 61 (2005) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10006874791
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Work ethic : do new employees mean new work values?
Ness, Raymond K. van; Melinsky, Kimberly; Buff, Cheryl L.; … - In: Journal of managerial issues : JMI 22 (2010) 1, pp. 10-34
Persistent link: https://www.econbiz.de/10009883985