Building brand community membership within organizations: a viable internal branding alternative?
| Year of publication: |
2010
|
|---|---|
| Authors: | Devasagayam, P. Raj ; Buff, Cheryl L. ; Aurand, Timothy W. ; Judson, Kimberly M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 3 (1.1.), p. 210-218
|