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Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald; Coulter, Robin Higie - In: Journal of advertising research 35 (1995) 4, pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
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Consumers in the transition to a market economy: Hungary, 1989-1992
Feick, Lawrence; Coulter, Robin Higie; Price, Linda L. - In: International marketing review 12 (1995) 5, pp. 18-34
Persistent link: https://www.econbiz.de/10006327722
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Lessons learned during a career
Zaltman, Gerald - In: Review of marketing research 8 (2011), pp. 317-343
Persistent link: https://www.econbiz.de/10009957649
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Consumer Researchers: Take a Hike!
Zaltman, Gerald - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 423-428
Persistent link: https://www.econbiz.de/10006663310
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Rethinking Market Research: Putting People Back In
Zaltman, Gerald - In: Journal of marketing research : JMR 35 (1998) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10006670183
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Influence Strategies in Buying Centers
Venkatesh, R.; Kohli, Ajay K.; Zaltman, Gerald - In: Journal of marketing 59 (1995) 4, pp. 71-82
Persistent link: https://www.econbiz.de/10005995216
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Factors Affecting Trust in Market Research Relationships
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - In: Journal of marketing 57 (1993) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10006008217
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Rethinking Market Research: Putting People Back In
Zaltman, Gerald - In: Journal of marketing research : JMR 34 (1997) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10006672520
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La voz del mercado. La ventaja competitiva a través del uso creativo de la imformacion del mercado
Barabba, Vincent P.; Zaltman, Gerald; Añibarro del … - In: Boletín de estudios económicos 50 (1995) 154, pp. 193
Persistent link: https://www.econbiz.de/10008050121