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Building a Successful Convenience Panel - A new approach offers quick answers to research questions.
Wansink, Brian; Sudman, Seymour - In: Marketing research : a magazine of management and … 14 (2002) 3, pp. 23-27
Persistent link: https://www.econbiz.de/10007108062
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Measurement errors in surveys
Biemar, Paul; Groves, Robert; Lyberg, Lars; Mathiowetz, … - In: Journal of the Market Research Society : JMRS 35 (1993) 1, pp. 91
Persistent link: https://www.econbiz.de/10006712890
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Maximum versus meaningful discrimination in scale response: - Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan; Sudman, Seymour; Johnson, Michael - In: Journal of business research : JBR 57 (2004) 2, pp. 108-124
Persistent link: https://www.econbiz.de/10006719101
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Sampling in the Twenty-First Century
Sudman, Seymour; Blair, Edward - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 269-277
Persistent link: https://www.econbiz.de/10006152892
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Autobiographical Memory and the Validity of Retrospective Reports
Schwartz, Norbert; Sudman, Seymour; Starr-McCluer, Martha - In: Southern economic journal 61 (1995) 4, pp. 1259
Persistent link: https://www.econbiz.de/10006682614
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How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports
Menon, Geeta; Bickart, Barbara; Sudman, Seymour; Blair, … - In: Journal of marketing research : JMR 32 (1995) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10006683086
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Thinking about Answers: The Application of Cognitive Process to Survey Methodology
Sudman, Seymour; Bradburn, Norman M.; Schwartz, Norbert; … - In: Journal of organizational change management 10 (1997) 5, pp. 447-449
Persistent link: https://www.econbiz.de/10007067776
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When Experts Disagree: Comments on the Articles by Jacoby and Szybillo and Stewart
Sudman, Seymour - In: Journal of public policy & marketing : JPP & M ; an … 14 (1995) 1, pp. 29-34
Persistent link: https://www.econbiz.de/10007084762
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Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Viswanathan, Madhubalan; Johnson, Michael D.; Sudman, … - In: Psychology & marketing 16 (1999) 8, pp. 643-658
Persistent link: https://www.econbiz.de/10006986516
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Strategie en beleid - Consumentengedrag in crisissituaties
Pennings, J.M.E.; Wansink, B.; Meulenberg, M.T.G. - In: Economisch statistische berichten : ESB 87 (2002) 4364, pp. 430-432
Persistent link: https://www.econbiz.de/10006768239