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Marketing perceptions and business performance: Implications for marketing education?
Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje - In: Marketing intelligence & planning 27 (2009) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10008167287
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Gender, store satisfaction and antecedents: a case study of a grocery store
Helgesen, Øyvind; Nesset, Erik - In: The journal of consumer marketing 27 (2010) 2, pp. 114-127
Persistent link: https://www.econbiz.de/10008404682
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Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach
Helgesen, Øyvind - In: Industrial marketing management : the international … 36 (2007) 6, pp. 757-769
Persistent link: https://www.econbiz.de/10008227701
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Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level
Helgesen, Øyvind - In: Journal of marketing management : MM 22 (2006) 3, pp. 245-266
Persistent link: https://www.econbiz.de/10006954723