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The effect of brand acquisitio...
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Morgan, Neil A.
35
Rego, Lopo L.
9
Vorhies, Douglas W.
9
Piercy, Nigel F.
7
Katsikeas, Constantine S.
4
Wiles, Michael A.
4
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Journal of marketing
8
Journal of the Academy of Marketing Science
6
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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2
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1
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Brand portfolio strategy and firm performance ; Report No. 06-101
Morgan, Neil A.
;
Do Rego, Lopo Leotte
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10009893457
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2
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10009893527
Saved in:
3
The Single-Question Trap - The net promoter score has limits in predicting financial performance.
Pingitore, Gina
;
Morgan, Neil A.
;
Rego, Lopo L.
; …
- In:
Marketing research : a magazine of management and …
19
(
2007
)
2
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007759771
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4
Consumer-Based Brand Equity and Firm Risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10008328601
Saved in:
5
Brand Portfolio Strategy and Firm Performance
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10008169217
Saved in:
6
Rejoinder-Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 533-534
Persistent link: https://www.econbiz.de/10008063964
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7
The "risky" side of brand equity : how brands reduce capital costs
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
GfK marketing intelligence review
3
(
2011
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009893829
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8
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Wiles, Michael A.
;
Jain, Shailendra P.
;
Mishra, Saurabh
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 828-846
Persistent link: https://www.econbiz.de/10008708352
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9
The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues
Wiles, Michael A.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10007599011
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10
The Worth of Product Placement in Successful Films: An Event Study Analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10008271558
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