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Family purchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10009963683
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Customer relationship management at the base of the pyramid: myth or reality?
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 30 (2013) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10010121857
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Branding at the base of pyramid: a Zimbabwean perspective
Chikweche, Tendai; Fletcher, Richard - In: Marketing intelligence & planning 29 (2011) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10009014537
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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10010003222
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Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach
Chikweche, Tendai; Fletcher, Richard - In: The international review of retail, distribution and … 21 (2011) 4, pp. 343-361
Persistent link: https://www.econbiz.de/10009289204
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Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-521
Persistent link: https://www.econbiz.de/10010036857
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-651
Persistent link: https://www.econbiz.de/10008412194
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Internationalisation strategies for SMEs in the decade ahead : are our theories relevant?
Fletcher, Richard - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 246-262
Persistent link: https://www.econbiz.de/10009852170
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Entrepreneurship and micro-finance in extreme poverty circumstances : challenges and prospects ; the case of Zimbabwe
Murisa, Tendai; Chikweche, Tendai - In: Journal of developmental entrepreneurship : JDE ; a … 18 (2013) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10010146552
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Embeddedness and the Evolution of Global Networks - An Australian Case Study
Fletcher, Richard; Barrett, Nigel - In: Industrial marketing management : the international … 30 (2001) 7, pp. 561-574
Persistent link: https://www.econbiz.de/10006273598