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Enriching Scanner Panel Models with Choice Experiments - Joint use of scanner panel and experimental choice data.
Swait, Joffre; Andrews, Rick L. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10006884376
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"The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models"
Swait, Joffre; Louviere, Jordan - In: Journal of marketing research : JMR 30 (1993) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006690589
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Brand Credibility, Brand Consideration, and Choice
Erdem, Tülin; Swait, Joffre - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 191-198
Persistent link: https://www.econbiz.de/10006646311
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The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre; Erdem, Tülin - In: Journal of marketing research : JMR 39 (2002) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
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The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
Swait, Joffre; Adamowicz, Wiktor - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10006658645
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Combining sources of preference data
Hensher, David; Louviere, Jordan; Swait, Joffre - In: Journal of econometrics 89 (1999) 1, pp. 197-222
Persistent link: https://www.econbiz.de/10006786606
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Perceptions versus Objective Measures of Environmental Quality in Combined Revealed and Stated Preference Models of Environmental Valuation
Adamowicz, Wiktor; Swait, Joffre; Boxall, Peter; … - In: Journal of environmental economics and management : … 32 (1997) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10006476874
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The impact of brand credibility on consumer price sensitivity
Erdem, Tülin; Swait, Joffre; Louviere, Jordan - In: International journal of research in marketing : IJRM ; … 19 (2002) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10006176364
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Choice and temporal welfare impacts: incorporating history into discrete choice models
Swait, Joffre; Adamowicz, Wiktor; Bueren, Martin van - In: Journal of environmental economics and management : … 47 (2004) 1, pp. 94-116
Persistent link: https://www.econbiz.de/10006431420
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Brands as Signals: A Cross-Country Validation Study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - In: Journal of marketing 70 (2006) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10005918556