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Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
Palmeira, Mauricio M.; Thomas, Dominic - In: Journal of retailing 87 (2011) 4, pp. 540-549
Persistent link: https://www.econbiz.de/10009806304
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The Effects of Discount Location and Frame on Consumers’ Price Estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-347
Persistent link: https://www.econbiz.de/10008896508
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Brand related information as context: the impact of brand name characteristics on memory and choice
Samu, Sridhar; Shanker Krishnan, H. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 456-471
Persistent link: https://www.econbiz.de/10008439257