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Practice Prize Report-An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 576-583
Persistent link: https://ebvufind01.dmz1.zbw.eu/10007870867
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Abhandlungen - Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DiY-Handel.
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing : ZFP ; journal of research and management 28 (2006) 4, pp. 260-267
Persistent link: https://ebvufind01.dmz1.zbw.eu/10007382769
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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review (2009) 1, pp. 46-53
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009893793
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RESEARCH ARTICLES - Options Analysis of Software Platform Decisions: A Case Study
Taudes, Alfred; Feurstein, Markus; Mild, Andreas - In: Management information systems : mis quarterly 24 (2000) 2, pp. 227-244
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006516116
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The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process
Natter, Martin; Mild, Andreas; Feurstein, Markus; … - In: Management science : journal of the Institute for … 47 (2001) 8, pp. 1029-1045
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006089958
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Web-based knowledge management in product concept development: the DELI approach
Natter, Martin; Mild, Andreas; Taudes, Alfred; Geberth, … - In: International journal of electronic business 2 (2004) 5, pp. 471-479
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006021634
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Corporate prediction markets: a tool for predicting market shares
Waitz, Martin; Mild, Andreas - In: Journal of business economics : JBE 83 (2013) 3, pp. 193-212
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010096161
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Abhandlungen - Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionsierungstools.
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195
Persistent link: https://ebvufind01.dmz1.zbw.eu/10007793921
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Practice Prize Report-Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 600-609
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008094140
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Der Wiener Strommarkt nach der Liberalisierung : eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes
Mild, Andreas; Natter, Martin; Taudes, Alfred - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 48 (2003) 3(200), pp. 13-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008117801