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Marketing pharmaceuticals in Japan: Background and the experience of US firms
Mortanges, Charles Pahud de; Rietbroek, Jan-Willem; … - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 561-582
Persistent link: https://www.econbiz.de/10006100329
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Political Risk Assessment: Theory and the Experience of Dutch Firms
Mortanges, Charles Pahud de; Allers, Vivian - In: International business review : the official journal of … 5 (1996) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10005993318
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Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
van Riel, Allard C.R.; Pahud de Mortanges, Charles; … - In: Industrial marketing management : the international … 34 (2005) 8, pp. 841-847
Persistent link: https://www.econbiz.de/10006232256
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Brand Equity and Shareholder Value
Pahud de Mortanges, Charles; van Riel, Allard - In: European management journal : publ. twice a year for … 21 (2003) 4, pp. 521-527
Persistent link: https://www.econbiz.de/10006253838
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Marketing Strategy and Market Value: An Event Study Analysis
Pahud de Mortanges, Charles; Tourani Rad, Alireza - In: European management journal : publ. twice a year for … 16 (1998) 3, pp. 365
Persistent link: https://www.econbiz.de/10006305518
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SYMPOSIUM - NEW TRENDS IN INTERNATIONAL AND MULTICULTURAL MANAGEMENT - A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation
Cadogan, John W.; Diamantopoulos, Adamantios; Pahud de … - In: Journal of international business studies : JIBS ; a … 30 (1999) 4, pp. 689-708
Persistent link: https://www.econbiz.de/10005897208
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Country Marketing in the United Kingdom and the Netherlands: Two Case Studies
Pahud de Mortanges, Charles; Weg, Marit van der - In: Journal of euro-marketing 7 (1999) 3, pp. 43-58
Persistent link: https://www.econbiz.de/10007182444