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Taking technical risks: how innovators, executives, and investors manage high-tech risks - Lewis M. Branscomb and Philip E. Auerswald; Cambridge, MA: The MIT Press, 2001, 210 + ix...
Rosenau, Milton D. - In: The journal of product innovation management : an … 19 (2002) 1, pp. 106
Persistent link: https://www.econbiz.de/10006269413
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From experience: teaching new product development to employed adults
Rosenau, Milton D. - In: The journal of product innovation management : an … 19 (2002) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10006269419
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Winning market leadership: strategic market planning for technology-driven businesses - Adrian Ryans, Roger More, Donald Barclay, and Terry Deutscher; Toronto: John Wiley & Sons Ca...
Rosenau, Milton D. - In: The journal of product innovation management : an … 18 (2001) 6, pp. 418-419
Persistent link: https://www.econbiz.de/10006270892
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Radical innovation: how mature companies can outsmart upstarts - Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark Rice, and Robert W. Veryzer...
Rosenau, Milton D. - In: The journal of product innovation management : an … 18 (2001) 4, pp. 278
Persistent link: https://www.econbiz.de/10006276438
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Simultaneous Engineering for New Product Development: Manufacturing Applications - Jack A. Ribbens;New York: John Wiley & Sons, Inc., 2000. 332 + xix pages 80.00
Rosenau, Milton D. - In: The journal of product innovation management : an … 18 (2001) 5, pp. 353
Persistent link: https://www.econbiz.de/10006273141
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10009884911
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of business research : JBR 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10006733630
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Norms that Distinguish between Marketing and Manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of business research : JBR 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10006744792
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Sales-distribution interfunctional climate and relationship effectiveness
Kahn, Kenneth B.; Reizenstein, Richard C.; Rentz, Joseph O. - In: Journal of business research : JBR 57 (2004) 10, pp. 1085-1091
Persistent link: https://www.econbiz.de/10006717536
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Using 'hard' and 'soft' technologies for global new product development
McDonough III, Edward F.; Kahn, Kenneth B. - In: R & D management 26 (1996) 3, pp. 241-254
Persistent link: https://www.econbiz.de/10006633582